UX small wins - be proactive
Is Newsletter important for your biz ?
One day some 3rd party email service in this example Google Gmail added new feature for filtering email, lets call it tabbed multi-inbox feature.
Great for their users but really bad for yours because now your users have one more extra click to your newsletter. So this could potentially kill 50% of your existing newsletter opening rate.
Team from @Gilt recognized that and they made small & clever move.
Read note on image below.
Always be aware of your surroundings &
Always educate your visitors.